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市场营销取网络试题 30例

发布日期:2019-05-24 17:40:20 | 编辑:互联网创业网| 阅读次数:
案例分析题 计算第一分析后 一个汽车公司的微型车产能至30万,今年的15万国内订单数量,每辆车元的价格,预计每辆车4600元利润,已知的33亿元公司年度固定成本。现有的外国投资者在国外市场愿意试销这款车,但只能每辆车元的价格,如商业同意,可订购60000。请问公司是否应该受这些订单?为什么? 试题和评分? 多项选择题(20分)? 选择题(16分)? 确定所述标题(10分)? 问题和解答 (?24分)? 案例分析题(30分)? 市场营销管理? 考题 2008年研究生班综合水平考试科目的试卷从命题一个科目代码:ZB01课程名称:工商管理请注意:所有答案必须写在答题纸上写(写在纸上是无效的)。一道选择题(选择从四个备选答案中一个正确答案下列问题,并在答题纸上写的序列号。答案或选错了人,不管问题。每小题1分钟,共10分) 1,在采访中,提前准备好了各种各样的问题和可能的答案,它要求应聘者选择问卷答案。这次采访中,通常被称为 。 一个。B作用下面试。结构化面试?。非结构化面试d。半结构式访谈 如图2所示,如果弹性一个之间的叉积,B为正,则这被称为两种商品 。 A。 补充乙。?替代品。马克斯d。公共物品 3,厂商寻求利润最大化应该是在生产水平进行生产。 A。先生> MC乙。MR \

creased product pricing method B。Pricing varies along the product cost curve C。Along the demand curve for the product of gradual decline in pricing method D。Marginal revenue product curve along the gradual decline in pricing method 5。“good wine needs no bush”, that is what is reflected in the following marketing concepts 。 A。Marketing Concept B。Product concept C。Marketing concepts D。Societal marketing concept Decision 6, when in a group decision-making mode, due to pressure effects, thus made possible 。 A。 Accuracy drop B。High efficiency C。Reduced acceptability D。Creative lower 7。Which of the following situations will lead to very satisfied customers 。 A。 Customer perceived value is greater than expected B。Customer perceived value is less than the expected value of C。Customer perceived value equal to the desired value D。Low prices 8, organizational reform to change the company‘s products, equipment, technology, technology, enterprise change management techniques and production methods to reform the organizational change of the type of business organization, known as type。 A guide organization B。Personnel-oriented C。Technical task-oriented D。System-oriented 9, an enterprise sales force to sell the product after the company encourages customers to call when they encounter problems, which belong to this type of relationship marketing? 。 A。Basic B。Motile C。Responsible for type D。Passive 10, in the professional aptitude theory of American psychologist John Holland in love with the people together to work on conversation skills with the ability, good interpersonal communication, these people who belong to sexual orientation。 A。 The actual type B。Conventional C。Pioneering D。Social type Second, the Glossary (Paper 3 points, a total of 12 points) 1, 2 amplitudes management, relationship marketing 3, 4 economic profit, reliability Third, the short answer questions (Paper 7 points, a total of 28 points) 1。Please briefly describe the process of strategic brand management。 2, 360-degree evaluation method briefly the advantages and disadvantages。 3, analysis of the main problems of our organization。 4, how to identify a change in the optimal choice of factor inputs interval? Four essay questions (Paper 10 points, 20 points) 1, combined with his (or people you know) experience or experience to explain the basic content of the “red leaf theory”。 2。Describe the nature of competitive business strategy。 Fifth, the case study questions (Paper 15 points, a total of 30 points) 1, the production capacity KY Electronics Group to expand overseas market decisions KY Electronics Group 37-inch LCD TV is 40 million units this year, domestic orders for 280,000 units, each product sells for 4200 yuan, domestic orders section 6000 is expected to profit million, a known 37-inch LCD TV cost is 10,000-year fixed。An existing foreign investors willing to test market the product in foreign markets, but only to each price 3200 yuan, such as KY Electronics Group agreed, one-time ordered 80,000 units。If sales in good condition, the foreign orders will increase, prices will appropriately raise。Please calculate and analyze whether KY Electronics Group shall be subject to these foreign orders?why?(Note: The settlement currency RMB) 2, McKinsey consulting project organization and incentives in September 1999, Konka, Konka enter McKinsey consulting。In early 2000, Konka full implementation of the McKinsey plan。On the incentive evaluation mechanism, McKinsey recommendations: improve the incentive mechanism, the pilot ESOP。McKinsey points out, Konka Group is the assessment of the ob

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ject up and down, everyone has a fixed assessment indicators, and the assessment of quantitative indicators, top-down unified appraisal system, and from CEOs started。On the organizational structure, McKinsey proposal to centralize production and sales of home appliances Konka time, mobile phone production and sales in overseas markets three business up management, implementation of division system, the management center of gravity, reducing layers of management, to a greater Division autonomy and development space。As a result, when this program until after the executive, only to find a fatal problem which, due to the situation of enterprises Konka’s lack of adequate understanding and in-depth feasibility studies, and assessment scale corporate culture that issued by the program over the years with the Konka generation conflict,

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some departments and personnel sufficient to encourage enterprises to “core business”, because the evaluation criteria too rigid, resulting in performance

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